Static vs. Dynamic QR codes: What's the difference?

Created on 13 March, 2024FAQ • 3 minutes read

Static QR code vs. QR code Dynamic QR code: Which one should you choose?

In the world of QR codes, you are sometimes faced with a choice: static or dynamic? It may seem like a small decision, but it can make a big difference in how effective your QR code campaign is. Let's take a closer look at the difference between these two types of QR codes, and which one best suits your needs.

What is a QR code?

Before we dive into the difference between static and dynamic QR codes, let's take a moment to consider what a QR code actually is. A QR code, abbreviated from Quick Response code, is a type of two-dimensional barcode that can contain information such as text, a URL, or other data. By scanning a QR code with a smartphone camera, the user can instantly access the information stored in the code.

Static QR code: Simple and Direct

A static QR code contains information that does not change after the code is generated. This means that the information in the code is permanent and cannot be changed without generating a new code. Static codes are ideal for situations where information remains constant, such as linking to a company website or showing contact information.

Advantages of a static QR code:

  1. Easy to create: Generating a static QR code is quick and easy. Online tools like qrcodemaken.nl allow you to create a code in just a few clicks.
  2. Trustworthiness: Because the information in the code doesn't change, users can be confident that they'll always get the same information when they scan the code.

When do you choose a static QR code?

  • If you want to share a permanent link, such as to your website or social media.
  • To display basic information, such as contact information or a text message.
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Dynamic QR code: Flexibility and Analysis

Unlike a static QR code, a dynamic QR code contains a reference to a web page where the information is hosted. This webpage can be changed at any time, giving you the option to update the QR code content without generating a new code.

Benefits of a dynamic QR code:

  1. Flexibility: You can change the content of the QR code at any time without changing the physical code.
  2. Tracking and Analytics: With dynamic QR codes, you can collect data on how often the code is scanned, when, and where it happens, which can provide valuable insights for marketing campaigns.

When do you choose a dynamic QR code?

  • If you want to change the content of the code regularly, such as when promoting different products or offers.
  • For tracking statistics and analyzing the effectiveness of your QR code campaign.
Dynamic Qr code generator - qrcodemaken.com

Which QR code should you choose?

Now that you know the differences between static and dynamic QR codes, the question is: which one should you choose? The answer depends on your specific needs and goals.

  • Static QR code: Choose this if you want to share a permanent link, such as to your website or social media, or if you want to share simple information that doesn't change often, such as contact details.
  • Dynamic QR code: Go for this if you want to adjust the content of the code on a regular basis, such as when promoting different products or offers, or if you're interested in tracking statistics and analyzing the effectiveness of your QR code campaign.

Summary

Choosing between a static and dynamic QR code is an important decision when setting up a QR code campaign. By taking into account your specific needs and goals, you can make the right choice that best aligns with your marketing strategy.

Whether you choose the simplicity of a static QR code or the flexibility of a dynamic QR code, both options can be valuable additions to your marketing arsenal and can help increase engagement with your target audience.